Case Zone Programme

February 13
09:30–13:00
Case Zone, 2nd Floor, Exhibition Area
Pitch session Healthy Life Innovative Solutions Contest
12:00–13:30
Conference hall 10
Round table
Fitness and Sports: Partners or Competitors?
The growing community need for social and physical activity has led to a significant increase in the number of people involved in sports and fitnes...
The growing community need for social and physical activity has led to a significant increase in the number of people involved in sports and fitness. Nowadays, money spent on health and beauty is considered an investment in one’s future rather than a simple expense. Participants in the actively growing fitness industry market are capable of helping reach the goals the Russian President has set for physical education and sports and already possess the necessary resources: qualified personnel, techniques for involving the population in sports, and mechanisms for its countrywide development. In the light of the tasks set before the sport and fitness industry, active work on joint projects would seem necessary.
Do the current models of interaction between fitness, sport, and the state meet the conditions necessary for providing a breakthrough in the field of physical education and sports? Can these relationships rightly be called partnerships? What barriers need to be removed to facilitate new records in the healthy development of the nation?
Presenter:
Maria
Grishko
Managing Partner, Sport Leaders
Managing Partner, Sport Leaders
Experts:
Artem
Artemiev
President, NPP "Titan"
President, NPP "Titan"
Dmitriy
Bogdanov
Chairman, Commission for the Development of Children’s and Youth Tourism and Tourism by Citizens Requiring Increased Social Care, Public Council under the Federal Agency for Tourism; General Director, SKK Znanie
Chairman, Commission for the Development of Children’s and Youth Tourism and Tourism by Citizens Requiring Increased Social Care, Public Council under the Federal Agency for Tourism; General Director, SKK Znanie
Olga
Kiseleva
President, Association of Fitness Industry Operators
President, Association of Fitness Industry Operators
Inga
Kouru-Nedashkovskaya
Project Manager, Fitness Resort; Editor-in-Chief, Health Fitness Travel Magazine
Project Manager, Fitness Resort; Editor-in-Chief, Health Fitness Travel Magazine
Svetlana
Mamedalina
Head of the Department for Work with Youth and Sport, Administration of the Nagaybak Municipal District, Organizer, Paris Half Marathon
Head of the Department for Work with Youth and Sport, Administration of the Nagaybak Municipal District, Organizer, Paris Half Marathon
Alexander
Turgenev
Director of Fitness Department, Rosa Khutor Alpine Resort
Director of Fitness Department, Rosa Khutor Alpine Resort
Mikhail
Khomich
Deputy Prime Minister, Udmurt Republic
Deputy Prime Minister, Udmurt Republic
Mikhail Khomich PhD in Economics, Deputy Head of the Udmurtiya Republican Government Prior to that: - head of the Mentor Association in SKOLKOVO- professor at the Department of Economics at MSUIR and Munich Business School - host of Zaimemsya Delom on VestiFMGraduated Economics Department of MSU and SKOLKOVO MBA Executive ProgramMember of the Edinaya Rossiya Higher Council
13:15–14:15
Case Zone, 2nd Floor, Exhibition Area
Seminar Social Adaptation of the Elderly in Modern Society Public awareness lags behind demographic changes, and society continues to perceive old age negatively. This has led to a serious modern problem kn...
Public awareness lags behind demographic changes, and society continues to perceive old age negatively. This has led to a serious modern problem known as ageism: a lack of understanding resulting from the existing attitude towards the elderly. It is for this reason that a change in social status and psychological adaptation to the new conditions of life are of such great importance. It is vital that modern society alter its thinking with respect to people of the older generation. Of particular importance are family traditions and the raising of children in a spirit of respect for their parents. We must at once begin to raise a generation that will seek to respect each other and to instil healthy family values. The elderly must live happily and must be healthy and active.
What social problems does an older person face in modern society and what problems does society face when tackling issues related to the elderly? How can we overcome the prevailing negative stereotypes associated with old age?
Presenter:
Olga
Tkacheva
Director, Russian Gerontology Clinical Research Centre (RGNKC)
Director, Russian Gerontology Clinical Research Centre (RGNKC)
Olga Tkacheva graduated with honours from S.M. Kirov Gorky State Medical Institute majoring in General Medicine and the therapy internship in S.M. Kirov Gorky State Medical Institute. In 1993, Olga Tkacheva was awarded the scientific degree of Candidate of Medical Sciences, in 1999 – Doctor of Medical Sciences. In 2006, she earned the title of professor. Ms Tkacheva has 32 years of clinical work experience and 28 years of teaching under her belt.
From 2013 to 2018 – Senior Geriatrician of the Ministry of Healthcare of the Russian Federation. From 2015 – present – contracted Chief Geriatrician of the Ministry of Healthcare of the Russian Federation and Director of Russian Clinical Research Centre for Gerontology. She is the author of more than 300 scientific publications, 11 monographs, national guidelines, has one certificate and three patents for inventions.
She headed the working groups and was a member of expert committees on the preparation of national guidelines ‘Diagnosis and treatment of hypertension’, the recommendations on diagnosis and treatment of hypertension in pregnant women, national guidelines on diagnosis and treatment of cardiovascular diseases during pregnancy, guidelines on general risk reduction of disease and complications in women, practical guidelines on the use of hormone replacement therapy in peri- and postmenopausal women, national guidelines ‘Prevention of chronic non-communicable diseases’, guidelines for physicians ‘Basic Principles of the prevention and treatment of thrombosis in tables and charts’, guidelines ‘Follow-up monitoring of patients with chronic non-communicable diseases and high-risk patients’.
Olga Tkacheva’s scientific research focused on the mechanisms and patterns of the heart and blood vessels ageing and their correlation with cellular replicative ageing, the issues of the age-related metabolic disorders, prevention and treatment of age-related diseases and geriatric syndromes.
She advised on 20 candidate and five doctoral theses.
She is the president of the National Public Organization ‘Russian Association of Gerontologists and Geriatricians’, member of the National Public Organization ‘Russian Society for the Prevention of Non-Communicable Diseases’, National Public Organization ‘Russian Society of Cardiology’, National Organization ‘Russian Medical Society on Arterial Hypertension’, National Medical Society of Preventive Cardiology, European Society of Cardiology, European Geriatric Medicine Society.
She is a member of the editorial board of medical journals ‘Rational Pharmacotherapy in Cardiology’, ‘Preventive Medicine’, ‘Clinical Gerontology’, ‘Archives of Internal Medicine’, ‘Medical Care’, ‘Women’s Health Issues’, ‘Russian Open Medical Journal’, ‘Bulletin of the Ivanovo Medical Academy’.
Experts:
Georgy
Kostyuk
Chief Physician, Alekseyev Psychiatric Clinical Hospital No. 1 of the Moscow City Health Department
Chief Physician, Alekseyev Psychiatric Clinical Hospital No. 1 of the Moscow City Health Department
Maria
Morozova
General Director, Elena and Gennady Timchenko Charitable Foundation; Head of the section "Senior Generation", Council of the Government of the Russian Federation on the Issues of Guardianship in the Social Sphere
General Director, Elena and Gennady Timchenko Charitable Foundation; Head of the section "Senior Generation", Council of the Government of the Russian Federation on the Issues of Guardianship in the Social Sphere
Maria Andreyevna Morozova has been heading the Elena & Gennady Timchenko Charitable Foundation from the day when it was created in December 2010. Since then, the Timchenko Foundation has become one of Russia’s leading private foundations implementing programs aimed at supporting active ageing, developing sports and culture, helping families and children. These strategic directions are designed to further comprehensive solutions of Russia’s social problems, with a special emphasis on its regions. The program portfolio of The Timchenko Foundation embraces over 100 projects, both all around Russia and abroad. Here are some of them: Society for All Ages National Conference, competitions like Active Generation, Cultural Mosaic of Small Towns and Villages, Dobryi Lyod [Good Ice], Right Family Course and others. As an active participant of expert panels and public forums that tackle topics matching the priorities of The Timchenko Foundation activities Maria Morozova has occupied the following positions: member of the Community Council with the Ministry of Labor and Social Security of the Russian Federation (including Vice-Chairwoman of the Commission for Social Assistance and member of the Commission of Labor and Local Employment); head of Senior Citizen section with the Russian Federation Government’s Community Council on Guardianship Issues in the Social Sphere; member of the Expert Board with the Agency of Strategic Initiatives; member of The Council of the Federation Committee on Social Innovation Development in Territorial Entities of the Russian Federation, member of the Joint advisory board of the President Grants foundation and others.
Elizaveta
Oleskina
Director, Charitable Foundation ‘Old Age for Joy’
Director, Charitable Foundation ‘Old Age for Joy’
Graduate of Faculty of Philology, Lomonosov Moscow State University, founder and director/CEO of “Enjoyable Ageing” charitable fund, a non-profit organisation aimed at helping elderly and disabled people, member of the Council on Guardianship under the Government of the Russian Federation. The foundation led by Elizaveta provides psychological, financial, medical, social and welfare support as well as information and advice to elderly people in difficult situations. Currently the foundation is collaborating with 25 regions, supervising 150 care homes, paying the wages of 160 carers, training the staff for care organisations. Apart from that, the fund is setting up a reliable home care service. It was “Enjoyable Ageing” that initiated the establishment of public long-term care system in Russia and is now actively participating in developing its mechanisms. Since 2018 the foundation will be part of the Federal pilot project of implementing the LTC system in accordance with the President’s order.
Natalya
Peryazeva
Founder, Tales by the Fireplace – Connecting Generations Non-Profit Project
Founder, Tales by the Fireplace – Connecting Generations Non-Profit Project
Experts:
Ramaz
Akhmeteli
General Director, Yellow Cross
General Director, Yellow Cross
Horst
Krumbach
Founder, CEO, Generation Bridge Germany
Founder, CEO, Generation Bridge Germany
Horst Krumbach was born in 1964 and lives in Aachen/Germany. After a twelve years banking career he switched to the nonprofit sector and became director of one of the oldest German nursing homes in 1996. He transferred it into a foundation whose director he has been since then.

Within the foundation he established the first German intergenerational enterprise “Generationsbrücke Deutschland” (Generationsbridge Germany) in 2009, being one of the most successful German social enterprises meanwhile. Last year his intergenerational concept has been adopted by the Moscow located nursing homes “house at park”, being the third and meanwhile most important international Generationsbridge partner.
Horst also built day care centers under the roof of his foundation after he realized the socially relevance of this special form of elderly care. Day care centers have become the fastest growing institutions for the professional care of elderly people in Germany as they provide important advantages for everybody involved: for the residents themselves, their families and also for the operators and owners.

For his work, Horst has been numerously awarded, among others by German Chancellor Angela Merkel who supports Generationsbrücke Deutschland personally as honorary patron. He is a frequent speaker at international conferences around the world.
Vera
Lazareva
Chairman, School of Social Activity Volzhsky Municipal Public Organization for Social Welfare
Chairman, School of Social Activity Volzhsky Municipal Public Organization for Social Welfare
Anton
Naumov
Head of the Musculoskeletal Disease Laboratory, Russian Gerontology Clinical Research Centre, Pirogov Russian National Research Medical University
Head of the Musculoskeletal Disease Laboratory, Russian Gerontology Clinical Research Centre, Pirogov Russian National Research Medical University
Nadezhda
Runikhina
Chief Externe Geriatric Specialist, Moscow Department of Health
Chief Externe Geriatric Specialist, Moscow Department of Health
Elena
Frolova
Professor, Department of Family Medicine, Mechnikov North-Western State Medical University
Professor, Department of Family Medicine, Mechnikov North-Western State Medical University
15:00–16:30
Case Zone, 2nd Floor, Exhibition Area
Seminar Medicine of the 21st Century Discoveries in the field of medicine are being made at breakneck speed. What previously seemed impossible has now become a reality. The medicine of...
Discoveries in the field of medicine are being made at breakneck speed. What previously seemed impossible has now become a reality. The medicine of the future introduces its colossal innovations into our lives and seeks to become commonplace. Thousands of ambitious projects attract billions in investments. Their goal is to achieve a medicine that conquers all diseases and what’s more: prevents their occurrence in the first place.

Questions for discussion:
- innovative approaches to the preservation and promotion of health;
- genetic tools: a step towards the medicine of the future;
- information technology in the fight against strokes;
- integrated approaches to treatment and rehabilitation.
Presenter:
David
Melik-Guseinov
Director, Project Department, Ministry of Healthcare of the Russian Federation
Director, Project Department, Ministry of Healthcare of the Russian Federation
Experts:
Vladimir
Volobuev
Director, Co-Founder, MyGenetics Biotechnology Company
Director, Co-Founder, MyGenetics Biotechnology Company
Galina
Ivanova
Chairman, Union of Rehabilitation Therapists of Russia All-Russian Public Organization for the Promotion of Medical Rehabilitation, Chief Specialist for Medical Rehabilitation of the Ministry of Health of Russia, Head of the Department of Medical Rehabilitation, Pirogov Russian National Research Medical University
Chairman, Union of Rehabilitation Therapists of Russia All-Russian Public Organization for the Promotion of Medical Rehabilitation, Chief Specialist for Medical Rehabilitation of the Ministry of Health of Russia, Head of the Department of Medical Rehabilitation, Pirogov Russian National Research Medical University
Zinaida
Mishicheva
Doctor of Medical Rehabilitation, Therapist, Dietician, Kivach Clinic
Doctor of Medical Rehabilitation, Therapist, Dietician, Kivach Clinic
Aleksandra
Ulich
Chief Executive Officer, Kivach Clinic
Chief Executive Officer, Kivach Clinic
Expert:
Chingis
Mustafin
Doctor of Anti-Aging Medicine, Impedance Medical Technologies
Doctor of Anti-Aging Medicine, Impedance Medical Technologies