News

Entrepreneurship in a time of awareness: surviving failure and achieving success

14 February 2018
The session ‘Entrepreneurship in a Time of Awareness: Surviving Failure and Achieving Success’ was held on 14 February as part of Youth Enterprise Day at the Russian Investment Forum. The moderator was Alyona Dolgova, who chairs the Association of Economic Clubs of Russia and is a macroeconomics expert at the Centre for Strategic Research Foundation, which organized the session. She said that only 2.5% of Russia’s population showed interest in entrepreneurial activity, which is a far cry from Europe. Yet it is the youth segment that feels a bit better.

Ivan Komarov, head of the Region Business School programme of Delovaya Sreda AO and a member of the Expert Council of the Agency for Strategic Initiatives on improving the investment climate in the constituent entities of the Russian Federation, divides entrepreneurs into several major groups. First of all, there are those who turn to business out of necessity (lost a job or needed to make extra money) and those who do it for fun (self-realization).

Artem Elmuratov, Head of Business Development at Genotek, agrees. He says many of the businessmen he knows “reject simple solutions” and develop complicated, long-term and risky projects instead. For such people, the main driving force is to overcome difficulties.
The panellists noted that most young people coming to business do not have big money. Yet they might outdo their more experienced colleagues thanks to their non-standard schemes. The competitive advantages of young entrepreneurs are their knowledge and clever use of advanced services. So even teenagers can make good money on Instagram, establishing their own “rules of the game”.

Mariya Shklyaruk, Vice-President of the Centre for Strategic Research Foundation, is convinced that those who want to do business have to “learn, learn and once again, learn”. And especially with regard to digital skills: “You don’t have to be a programmer but you have to be able to set a task for a programmer.”
Back to news